ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
CHROMACORK
MY ROLE
Phone Case and Brand Designer
PROJECT LENGTH
3 months
OVERVIEW
Through product deconstruction and sustainable strategy implementation, design a supplementary product to improve the overall life-cycle of an item and create supporting
branding and marketing assets.
UN Sustainable Development Goal:
12 - Responsible Consumption and Production
PRIMARY LOGO
LOGO IDEATION
SECONDARY LOGO
COLOUR PALETTE
ICONOGRAPHY
BRAND PATTERN
TYPOGRAPHY
WHAT LEAD ME TO THIS PHONE CASE DESIGN?
Disassembling an iPhone revealed sustainability issues such as uncommon screws and glued parts, reducing repairability.
Planned obsolescence worsens this, further increasing e-waste. Apple designs phones this way to encourage frequent upgrades.
To counter this, I designed an emotionally durable phone case promoting repair
over replacement.
IPHONE 6 PARTS
BRANDING APPLICATION
BRANDING APPLICATION