ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
PENTLAND BRANDS - ENDURA
MY ROLE
Junior Designer
LENGTH
4 weeks
PROJECT LENGTH
2.5 weeks
ABOUT
The people behind some of the world’s best sports, outdoor and lifestyle brands. Owning Speedo, Berghaus, Canterbury of New Zealand, Endura, ellesse,Red or Dead, KangaROOS and Mitre. As well as the UK footwear and apparel licensee for Kickers.
ENDURA: Making cycling gear designed for ride after ride.
OVERVIEW
Targeting an established cycling market, explore solutions to improve sustainable behaviour through use of the circular economy and create a detailed presentation of these findings through visuals to explain your design solutions.
UN Sustainable Development Goal:
3 - Good Health and Well-being
12 - Responsible Consumption and Production
CONCEPT 1
Reducing bike helmet material waste.
CONCEPT 2
Hand old products back to Endura to create a new product with history!
- Emotional durability leading to increased longevity and a reduction of waste
CONCEPT 3
Sustainability loyalty card to improve consumer knowledge and engagement:
Get a stamp whenever you give in an old product or buy a sustainable one
(over 80% recycled materials used).
