ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
PENTLAND BRANDS - INNOVATION TEAM
MY ROLE
Junior Designer
LENGTH
4 weeks
PROJECT LENGTH
1.5 weeks

ABOUT
The people behind some of the world’s best sports, outdoor and lifestyle brands. Owning Speedo, Berghaus, Canterbury of New Zealand, Endura, ellesse,Red or Dead, KangaROOS and Mitre. As well as the UK footwear and apparel licensee for Kickers.
OVERVIEW
Design a logo for the Pentland Innovation Team, reflecting the nature of the team's work, including their scientific, technical, modern and holistic approaches.
FINAL LOGO

LOGO IDEATION

COLOUR PALETTE

ICONOGRAPHY

BRAND PATTERN

PATTERN APPLICATION

SUB-BRAND LOGOS

APPLICATION

APPLICATION