ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
PUMA
MY ROLE
Graphic Designer
PROJECT LENGTH
2 weeks
This is a speculative design project.
ABOUT
One of the world's leading sports brands, designing, developing, and selling footwear, apparel and accessories.
OVERVIEW
Design a bespoke marketing campaign for an existing footwear collection, establishing a cohesive art direction while using distinct designs to highlight each product, and create in-world renders to show the campaign in action.
LOGO DESIGN
BUTTERFLY: Symbolising freedom.
INITIAL IDEA
Drawing from the Speedcat's motorsports heritage, the wireframe design reflects the engineered and aerodynamic origin.
DESIGN IDEATION
RED SPEEDCAT POSTER
PINK SPEEDCAT POSTER
YELLOW SPEEDCAT POSTER
APPLICATION