ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
PAUL SMITH - 'TIDE' TRAINER
MY ROLE
Modular Footwear and Brand Designer
PROJECT LENGTH
9 months
ABOUT
Men's and women's designer clothing, from suits and shirts to casual t-shirts and jeans, along with a range of shoes.
OVERVIEW
Design a capsule men’s shoe range for the Paul Smith Men’s Mainline collection, incorporating circular design principles and right to repair.
UN Sustainable Development Goal:
12 - Responsible Consumption and Production
PRIMARY LOGO
SECONDARY LOGO
SUBMARK
PRIMARY LOGO
COLOUR PALETTE
LOGO SPACING GUIDELINES
LOGO IDEATION
ICONOGRAPHY
BRAND PATTERN
PROJECT REPORT PAGES
From research, the average casual trainer has a lifespan of around 3-5 years, whereas my design is expected to last a lifetime due to the modularity, and aims to encourage sustainable behaviour.
TECHINCAL DRAWING
DECONSTRUCTION DIAGRAM
PRODUCT PARTS
PRODUCT RANGE
FINAL DESIGN
FINAL DESIGN - PARTS
BRANDING APPLICATION
APP DESIGN
From primary research, a major issue for shoe longevity was the lack of consumer knowledge of repair and care for shoes which is why I designed an app, along side the shoe, to tackle this.
The app aims to educate consumers before and after purchase using digital passports and care strategies to increase product lifespans.
APP FLOW CHART